by Ian Garlic | Sep 26, 2014 | authenticWEB, Marketing
Tell Your Story to Reach More Clients At authenticWEB, our passion is telling our client’s story so they can reach more of their own potential clients, effectively and authentically. We incorporate storytelling into everything we do – whether it’s... by Ian Garlic | Sep 26, 2014 | authenticACTION, authenticWEB, Marketing
Start With “Why” to Get More Business Most of us have the natural inclination to finish our content or our videos with the “grand finale,” but this rarely works due to your potential clients’ short attention spans. It’s difficult to... by Ian Garlic | Sep 19, 2014 | authenticACTION, authenticWEB, Marketing
How Do Clients Choose You? The best way to avoid the Yellow Pages Mindset is to think holistically about your internet marketing. When potential clients consider hiring you, they don’t just look at one piece of your marketing and then instantly decide to hire... by Ian Garlic | Sep 19, 2014 | authenticWEB, Marketing, Video
Here is a list of 5 compelling reasons why using online video on your website should be an important aspect of your overall marketing and growth strategy: Keep clients up to date with what’s new Whether you are an attorney, a doctor, a baker or a professional,... by Ian Garlic | Sep 17, 2014 | authenticWEB, Marketing, News, SEO
Our CEO Ian Garlic will be presenting a seminar titled “How to Really Get Business from Google” this Friday morning as part of the Winter Park Chamber of Commerce’s Small Business Education Series. The Small Business Education Series is a monthly educational program... by Ian Garlic | Sep 15, 2014 | authenticWEB, Marketing, Video, Video Stats
Should I use a script? Absolutely not! We’ve mentioned it several times on other blog posts, but using a script in an online video is a big mistake. We naturally make microexpressions when we speak, and these microexpressions are critical when it comes to your...