Metro, not just a bus system: New Design Trend of 2014
As technology dies, we upgrade. And for those who are PC users, we have experienced the new Microsoft OS, Windows 8. With this new update, our design world as we know it as changed. We’re flat, baby, and there is no going back. No more semi-realistic icons. Instead we...
The Power of Full-Width Video Backgrounds
Video continues to evolve into a more effective and powerful storytelling medium on the web. With improvements in technology and web development techniques, video is being displayed on websites in creative ways that would have been impossible just a few years ago. You...
3 tips for recording great video on your cellphone
With current tech for today's mobile devices, it is becoming easier to produce great HD quality videos all from the comfort of your cellphone. This option is great for on-the-go recording. If you're interested in doing something like this for yourself but haven't...
How to Choose Colors for Your Website
It is easy to get overwhelmed when coming up with ideas for how your website and other visual marketing materials will look. One of the first questions we pose to our clients is, “Do you have a preferred color scheme or have colors associated with your brand?” For...
Decorate Your Desk: Why a Personalized Workspace Can Help Relieve Stress
Humans are easily influenced. There I said it. And you know what? It’s okay. Because if there is one universal truth, life is stressful. If we can trick our minds into being calm, I am down with that. Today’s topic is about desk decorating. After the shining glitter...
The Three T’s of Content
How to Create Quality Content Search engine optimization and keyword-rich content are critical to your website being found by Google and other search engines. However, focusing too much on SEO and not enough on the quality of your content may lead to potential clients...
Remember the User: Connecting With Your Audience
What is User Experience? What is the User Experience you are providing your clients and how does this affect your business? User Experience (UX) is everything relating to how a customer or client “experiences” your website or application. By “experiences” I mean, is...
The Science of Storytelling
Tell Your Story to Reach More Clients At authenticWEB, our passion is telling our client's story so they can reach more of their own potential clients, effectively and authentically. We incorporate storytelling into everything we do - whether it's designing a custom...
Start With “Why” and Get More Business
Start With "Why" to Get More Business Most of us have the natural inclination to finish our content or our videos with the "grand finale," but this rarely works due to your potential clients' short attention spans. It's difficult to get website visitors to spend more...
The Importance of Working as a Team
Website Designer vs. Website Developer Lately I have noticed a trend among many articles, saying that designers or developers don’t need each other. That it is better to learn the others job than work together to create a website. That somehow these two “factions” are...