by Ian Garlic | Nov 14, 2014 | authenticACTION, authenticWEB, Video
The last few weeks, we’ve talked about defining your buyer’s process to streamline your selling process and create opportunities to start more conversations with your ideal clients. This week, I want to talk about addressing each of those issues or points... by Ian Garlic | Nov 7, 2014 | authenticACTION, Marketing
Last week’s authenticACTION discussed the importance of mapping out your client’s buying process to identify opportunities to improve the quantity of quality calls you receive about your business. It’s important to realize your ideal clients... by Ian Garlic | Oct 31, 2014 | authenticACTION, Marketing
Want to attract and close more clients, and get more referrals? The best way to find opportunities to do this is to first define your sales process. We work with many professionals, and most of them only think about one part for their marketing: the call. Get enough... by Ian Garlic | Oct 24, 2014 | authenticACTION, authenticWEB, SM Marketing, Social Media
At authenticWEB, we always strive for authenticity. We also tell you to use testimonials as much as possible. People connect to authenticity, which is the story or the “Why” behind what you do. It’s what gets you going and keeps you going in your job. For me, I love... by Ian Garlic | Oct 17, 2014 | authenticACTION, Web Design
What is a Call to Action? A Call to Action (CTA) incites website visitors to take immediate action in some way. A CTA can be used in the form of a banner, a button, other type of graphic, or text on a website. It contains a strong verb and commands the website visitor... by Ian Garlic | Sep 26, 2014 | authenticACTION, authenticWEB, Marketing
Start With “Why” to Get More Business Most of us have the natural inclination to finish our content or our videos with the “grand finale,” but this rarely works due to your potential clients’ short attention spans. It’s difficult to...