by Ian Garlic | Apr 8, 2014 | Personal Injury Mistakes
If you have been a Personal Injury Attorney for any length of time, you most likely have fallen victim to what I call “The Curse of The Expert.” Symptoms include: Using jargon/lingo Thinking the public cares about most of your credentials Thinking your peers know what... by Ian Garlic | Apr 7, 2014 | authenticWEB, Marketing
I often talk to business owners that are immediately afraid that their marketing materials will be stolen. These business owners want to protect their content and their “brand”. They are afraid that their photos are going to be reproduced, that someone will duplicate... by Ian Garlic | Apr 4, 2014 | Personal Injury Mistakes
An ideal client is your dream book of business. Most business people are afraid of shrinking their target base because it will mean less money. This is a common fallacy. Laser focus leads to better results for many reasons. What are Ideal Clients for Personal Injury... by Ian Garlic | Apr 2, 2014 | authenticWEB, Marketing, News, SEO, Web Design
The team at authenticWEB would like to announce the launch of our newest website for the Orlando optometrists at Maitland Vision Center. Maitland Vision Center was started in 1971 by Dr. Robert Willson. Central Florida optometrists specializing in low vision problems,... by Ian Garlic | Apr 1, 2014 | Personal Injury Mistakes
There is little worse than a scripted video for services. I think having no video is a mistake, but poorly produced, scripted video is a bigger mistake. Scripted videos lead to several problems for personal injury attorneys: possibly coming off as inept or even as a...