by Ian Garlic | May 16, 2014 | authenticWEB, Marketing, Personal Injury Mistakes
Do you have: a website guy? a graphics person? a video guy? a content girl? an SEO guy? a social media girl? an email person? How often do they talk? Do they all work toward a singular vision? Do they understand your goals or are they simply working toward theirs?... by Ian Garlic | May 13, 2014 | authenticWEB, Google, Personal Injury Mistakes
If you don’t know who Matt Cutts is, learn. He is the head of spam control for Google. No, not the spam you eat and not email spam. “Search spam” are people trying to “game” the search results. In a way, most SEO people can fall into the realm of... by Ian Garlic | May 9, 2014 | authenticWEB, Marketing, Personal Injury Mistakes
Yes, you did look great in that jean jacket holding up that collar. Unfortunately, times have changed. Professional photos used to not be important because we seldom handed out photos of ourselves past high school. Now the Internet makes your avatar the virtual... by Ian Garlic | May 6, 2014 | Marketing, Personal Injury Mistakes
Diversifying marketing budgets across platforms is good. Just like investing, you shouldn’t stick all of your money into one “basket.” You should have one marketing goal for marketing a personal injury law firm across multiple platforms. What does this mean? Let’s... by Ian Garlic | Apr 30, 2014 | authenticWEB, Marketing, News, Personal Injury Mistakes
The Checkout Line Sucks No, not that line at the grocery store where you have to wait 10 minutes just to buy one package of toilet paper. I am talking about a different Checkout Line. It’s starting a social media post with the term “Check Out…” Check out this article... by Ian Garlic | Apr 29, 2014 | authenticWEB, Marketing, News, Personal Injury Mistakes
Why are you a personal injury attorney? Why do you get excited about parts of your work? Why should someone go to your website? Why should someone read your website? Why should someone connect to your Facebook page? Why would someone contact your law firm? Why would...