by Ian Garlic | Oct 10, 2014 | Uncategorized
This week’s authenticACTION tip combines two of my favorite marketing elements – videos and infographics. As we’ve discussed numerous times, you absolutely need online video on your website if you want to stay current. Creating a simple infographic... by Ian Garlic | Aug 25, 2014 | Social Media, Uncategorized
You may be sick of the Ice Bucket Challenge, but their is no denying it’s success. You probably are wondering how to duplicate the success of the Ice Bucket Challenge for your business. Our CEO and resident internet marketing expert Ian Garlic discusses the 4... by Ian Garlic | Apr 14, 2014 | Uncategorized
“Don’t try to win over the haters; you are not a jackass whisperer.” – Brené Brown I was listening to the audio book version of Brené Brown’s book, “The Gift of Imperfection” as I am preparing to launch my F1 Marketing Campaign. Part of her message is embracing... by Ian Garlic | Mar 24, 2014 | Uncategorized
This blog post has nothing to do with Malaysia, except the airliner. It’s been missing for some time. I would have to say possibly entering a cold war with Russia is globally more important than figuring out where this plane is. Yet, the world is still more... by Ian Garlic | Mar 17, 2014 | Uncategorized
I was crossing the Throgs Neck Bridge when I first heard authenticity defined. I was listening to Seth Godin’s “All Marketers are Liars”. I understood the world was changing for business. This was before the big Facebook revolution, but it was... by Ian Garlic | Mar 5, 2014 | authenticWEB, Google, Marketing, Social Search, Uncategorized
As we have previously discussed, Google is becoming more intuitive. Search is being refined, conceptualizing websites and attempting to give users the most relevant and useful information — not just pages that happen to contain the searched terms. One way in...