The Learning to Play The Instrument Mindset
Have you ever learned to play an instrument? Have you learned an art form? I am sure in your profession you have learned multiple techniques. If not, I am sure you have played some of the newer more complex video games. In either case, multiple techniques are...
Deadly Marketing Mistake #8: Not Applying Dr Cialdini’s Weapons of Influence
Dr. Robert Cialdini states there are 6 major weapons of influence. These weapons all apply to your personal injury practice, to your marketing and to your life. They are as science as “science of the mind” can be. The methods have been tested over and over again, and...
Deadly Marketing Mistake #7: Law Firm Social Media That’s Not Social
If you are truly good at cocktail parties, you ask a lot of questions and are curious about people. People like curiosity, especially when it's about them. According to Todd Kashdan’s Curious, you seem smarter, better looking, and all around 'cooler' by being...
The Courageous Mindset
“Don’t try to win over the haters; you are not a jackass whisperer.” - Brené Brown I was listening to the audio book version of Brené Brown’s book, “The Gift of Imperfection” as I am preparing to launch my F1 Marketing Campaign. Part of her message is embracing...
Deadly Marketing Mistake #6: The Yellow Pages Mindset
No One Needs Personal Injury Attorneys. It’s a Delusion of the Yellow Pages Mindset. Symptoms of the Yellow Pages Mindset: Losing money trying to rank for 1 to 15 specific terms in Google Expensive SEO not working Low conversion rates Constantly turning off potential...
Deadly Marketing Mistake #5: The Curse of the Expert
If you have been a Personal Injury Attorney for any length of time, you most likely have fallen victim to what I call “The Curse of The Expert.” Symptoms include: Using jargon/lingo Thinking the public cares about most of your credentials Thinking your peers know what...
The Stand Up Comedian Mindset
I often talk to business owners that are immediately afraid that their marketing materials will be stolen. These business owners want to protect their content and their “brand”. They are afraid that their photos are going to be reproduced, that someone will duplicate...
Deadly Marketing Mistake #4: Personal Injury Attorneys Without Ideal Clients are Seriously Wasting Marketing Dollars.
An ideal client is your dream book of business. Most business people are afraid of shrinking their target base because it will mean less money. This is a common fallacy. Laser focus leads to better results for many reasons. What are Ideal Clients for Personal Injury...
AuthenticWEB is Thrilled to Announce the Launch of Our Latest Website for Maitland Vision Center
The team at authenticWEB would like to announce the launch of our newest website for the Orlando optometrists at Maitland Vision Center. Maitland Vision Center was started in 1971 by Dr. Robert Willson. Central Florida optometrists specializing in low vision problems,...
Deadly Marketing Mistake #3: Having a Scripted, Poorly Produced Video
There is little worse than a scripted video for services. I think having no video is a mistake, but poorly produced, scripted video is a bigger mistake. Scripted videos lead to several problems for personal injury attorneys: possibly coming off as inept or even as a...