by Ian Garlic | Mar 6, 2017 | Case Studies, Marketing
Love them or hate them, video case stories are an integral part of any marketing strategy. It gives customers the chance to hear a story involving people just like them. They will not only see the results your business provided, they’ll see how grateful your customers... by Ian Garlic | Jan 6, 2017 | authenticWEB, Marketing, Web Design
If you’re looking for someone to help handle your money, you’re going to need someone you can trust. This means plenty of experience, services and information to get you prepared. O’Baker and Lepird needed a modern looking website that confidently shows visitors... by Ian Garlic | Apr 19, 2016 | authenticWEB, Marketing, Video
It’s a known fact that video has become a defining feature of online marketing for business owners, entrepreneurs and legal entities alike. In the past year we’ve seen Twitter launch autoplay videos in our feeds, Facebook giving businesses new opportunities to... by Ian Garlic | Mar 25, 2016 | authenticWEB, Case Studies, Marketing
Some of the best stories to share with potential clients are case studies. Many people confuse these for testimonials, concentrating only on the resolution of the conflict, but in doing so they miss the information that potential clients crave. When writing a case... by Ian Garlic | Mar 25, 2016 | authenticWEB, Marketing
What makes storytelling such a powerful tool for your business? Stories give you the power to sculpt the way potential clients view and engage with your business. They also continue to encourage trust among those who are already clients. It’s no secret that people are... by Ian Garlic | Nov 9, 2015 | authenticWEB, Marketing, Uncategorized
Why does logo design suck? It sucks the life out of your business! Spend time where it counts, on marketing, on understanding your story, crafting it, connecting it and sharing it. You want your logo to represent your story. You should know: Who your clients are The...