Marketing

What Makes a Video Case Story Great?

Love them or hate them, video case stories are an integral part of any marketing strategy. It gives customers the chance to hear a story involving people just like them. They will not only see the results your business provided, they’ll see how grateful your customers...

Composing a Case Study

Some of the best stories to share with potential clients are case studies. Many people confuse these for testimonials, concentrating only on the resolution of the conflict, but in doing so they miss the information that potential clients crave. When writing a case...

The Power of Storytelling

What makes storytelling such a powerful tool for your business? Stories give you the power to sculpt the way potential clients view and engage with your business. They also continue to encourage trust among those who are already clients. It’s no secret that people are...

Logos Suck!

Why does logo design suck? It sucks the life out of your business! Spend time where it counts, on marketing, on understanding your story, crafting it, connecting it and sharing it. You want your logo to represent your story. You should know: Who your clients are The...
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