More time spent on Facebook then Google?
It has been reported that Internet users are now spending more time socializing on Facebook then searching on Google, this data comes from a market research study performed by ComScore. This data has been collected by over 2 million users and data analysis from...
So, You’ve Created a Great Brand, Now What?
Creating a strong and effective brand is important for businesses large and small, but simply creating your brand is not enough. Branding experts estimate that 35 to 40 percent of a company’s market capitalization can be equated with the company’s brand. A potential...
QR Codes the Big Mobile Marketing Tool?
QR codes may possibly be the next big mobile marketing tool coming our way. They are codes that you can find on business cards and promotional material. These codes are scanned via cell phones by taking photos of the code and processing it. The message from the code...
The Importance of Creating a Strong and Effective Brand
A strong brand image is a fundamental element for any business, large or small, online or brick-and-mortar. But what is your brand? Your brand is a visual expression of your company’s core values and mission. This can include your logo, your byline, your website and...
Analytics firm acquired for 120% premium by IBM
As of Friday Aug. 13th IBM announced they would be purchasing Unica a software analytics firm for $480 million. This all-cash deal will pay out $21 per share for Unica going from Thursday’s closing price of $9.55 a share to $20.76, an $11.21 increase. So why the...
Analytics Excel Style
RowFeeder has launched an analytics solution that measures social media data within Microsoft Excel that is compatible with Google Docs. Marketers and brands no longer have to export data but rather receive pre-populated charts in Excel. All tables and visualizations...
Using Social Media and Video Blogs for Small Businesses
With using social media, small business should also consider using video blogs or vlogs. With the wide usage of Youtube, Vimeo, Vevo, Viddler, and others alike, it is wise to utilize these outlets as a way to reach your current and potential clients. Most video...
Have a Question Ask Facebook
Facebook has become the all encompassing site to find out what people are up to and where they might be going. Now in order to harness all of what Facebook's members are talking about and what they think one can soon ask Facebook for that answer. Through a new...
Using Keywords to Optimize
One of the reasons why using keywords when blogging is so important is because keywords help businesses and individuals optimize their sites. The definition of optimize is to rearrange, rewrite or improve efficiency of retrieval. Optimizing is just that—it is how your...
Using Keywords When Blogging
Blogging is one thing, but blogging and actually knowing how to use keywords is a whole different thing. I have taken classes on Internet marketing and we have gone over social media and keywords, but one thing that was never clear was the use of keywords. Since...