by Ian Garlic | Dec 5, 2014 | authenticACTION, authenticWEB
Form Follows Function As you create content and videos for your website and social media, you should decide on the purpose of that content. Are you trying to establish authority? Trying to get them to call you? Trying to get them to visit more webpages on your site?... by Ian Garlic | Dec 5, 2014 | authenticWEB, Service SEO, Video
Recently I talked about the benefits of sharing videos using Instagram. But one thing that should also be mentioned and looked into is a platform that shares approximately 60% of videos worldwide. Facebook is a heavy hitter when it comes to social media and as a lot... by Ian Garlic | Dec 3, 2014 | authenticWEB, Blog Strategies, Social Media, Technology
Make Your Headings Clear Hierarchy of type is always important to consider in any piece you create, especially if it is going to be read by other people. When blogging, think about what the main idea of your blog post is and use that as your largest header. Similar... by Ian Garlic | Dec 1, 2014 | authenticWEB, Video
A lot has been speculated over the years on where brands will flourish as well as finding the best ways to predict what trends to follow in order to succeed in the future. Raulbad.com created a nicely animated video in 2012 caturing what the expectations for the... by Ian Garlic | Nov 17, 2014 | authenticWEB, Marketing
You may have heard about inbound marketing. Unlike traditional “outbound” marketing, where you go to the potential clients, you entice them to come to you instead. You promote your company through blog posts, online video, SEO, social media, and other forms of content... by Ian Garlic | Nov 14, 2014 | authenticACTION, authenticWEB, Video
The last few weeks, we’ve talked about defining your buyer’s process to streamline your selling process and create opportunities to start more conversations with your ideal clients. This week, I want to talk about addressing each of those issues or points...