How to Review Your Website for Launch
This post is the second in a two-part series highlighting the client review portions of our web projects. Both articles contain pointers that are helpful in keeping your project moving along and not getting delayed from launching. At authenticWEB, some of our most...
Are you missing out on potential clients? Translate your video closed captions!
Every business should consider implementing a global SEO strategy even if world domination is not what you are looking to achieve. If you own a business, especially in a place that receives a lot of international tourists, you could gain a lot of clients just by doing...
HTML5 is Facebook Official
After 15 years of hard work, HTML5 is finally the official web standard. Changing from the static web standards of earlier years, HTML5 now boasts the interactivity needed for today’s multiple internet-enabled devices. From native support for video and audio tags to...
Talk to Potential Customers to Win Ideal Clients
Last week's authenticACTION discussed the importance of mapping out your client's buying process to identify opportunities to improve the quantity of quality calls you receive about your business. It's important to realize your ideal clients don't make an immediate...
Reviewing Your Design Comps
Before our very talented web developers begin constructing and coding your new website, a multimedia designer or art director will usually provide a set of design comps showing you the overall layout and look of your new site. Design comps are a valuable tool when...
Why Using an Outdated Browser is a Bad Idea
Most people have grown very accustomed to utilizing the Internet to perform a variety of daily undertakings. This is especially true for business owners who send emails, search for their competitors, communicate with their ideal clients, market themselves and...
Are you using Instagram to its fullest potential?
If a picture is worth a thousand words, then a video is truly worth a million. Can you imagine the possibilities of a 15 second clip? As one of the heavy hitters for social media, Instagram is known for its photo-sharing platform, but has recently incorporated sharing...
Dress Your Business With Professionality
Business is important. It feeds you and homes you. It nurtures the inexperienced worker into the world and it continues to protect the experienced from the ravages of unemployment. But your business could be making a mistake that is costing you potential clients and...
Define Your Sales Process to Win More of Your Ideal Clients
Want to attract and close more clients, and get more referrals? The best way to find opportunities to do this is to first define your sales process. We work with many professionals, and most of them only think about one part for their marketing: the call. Get enough...
3 Reasons Why Simplicity is Best
You don’t have to be an expert to see that most human beings love complexity and tend to make things like products, designs and even websites as complex as possible. What’s surprising about this is that as consumers and users, we all love simplicity. We generally...