Plan Ahead to Get Ahead: Strategic Planning for Your Business
What are your goals for your business? If you want to truly take your business to the next level, you can't fly by the seat of your pants and hope for the best. You need to invest time in strategic planning for your business. The holiday season is a great time to plan...
Are you making these 3 major mistakes while creating your website?
While creating your business’s website, you could be making three major mistakes costing you your potential clients. Measure twice, cut once When designers are laying out your website, they are trying to figure out the optimal way to draw the eye to your important...
The Sidebar: Glorious Rectangle of Your Success
The sidebar, that beautifully placed rectangle glued to the side of your webpage. It beckons to you, makes you want to explore and provides you with valuable information on every single page. At times it provides a conveniently placed gateway to all of your social...
Pick Your Purpose: Decide What You Want Your Online Videos To Do
Form Follows Function As you create content and videos for your website and social media, you should decide on the purpose of that content. Are you trying to establish authority? Trying to get them to call you? Trying to get them to visit more webpages on your site?...
The Benefits of Sharing Small Business Videos on Facebook
Recently I talked about the benefits of sharing videos using Instagram. But one thing that should also be mentioned and looked into is a platform that shares approximately 60% of videos worldwide. Facebook is a heavy hitter when it comes to social media and as a lot...
3 Ways to Improve Your Blog Posts
Make Your Headings Clear Hierarchy of type is always important to consider in any piece you create, especially if it is going to be read by other people. When blogging, think about what the main idea of your blog post is and use that as your largest header. Similar...
Online Digital Marketing Predictions for 2015
A lot has been speculated over the years on where brands will flourish as well as finding the best ways to predict what trends to follow in order to succeed in the future. Raulbad.com created a nicely animated video in 2012 caturing what the expectations for the...
Make Your Social Media More ‘Social’
One of the worst things you can do on your business's social media sites is to strictly post information - random articles about your industry that don't connect you with your audience. We've talked in the past about sharing your stories on social media. This week, I...
Do you need inbound marketing for your business?
You may have heard about inbound marketing. Unlike traditional “outbound” marketing, where you go to the potential clients, you entice them to come to you instead. You promote your company through blog posts, online video, SEO, social media, and other forms of content...
How Online Video Helps Connect You with Potential Clients
The last few weeks, we've talked about defining your buyer's process to streamline your selling process and create opportunities to start more conversations with your ideal clients. This week, I want to talk about addressing each of those issues or points of...