The Panting Dog Mindset
I have been listening to two books - "What Einstein Kept Under His Hat" by Wolke and "You Are Now Less Dumb" By David McRaney. Both are about science. The first is about the science of food, the second, your brain and thinking. They converge in relating you to a...
Deadly Marketing Mistake #2: Using the Fire Hose Approach to Your Website
One very common mistake in internet marketing for personal injury attorneys is the “fire hose” approach to website design. The fire hose approach to website design is putting everything on the home page. Listen, it makes sense to you but not to an accident victim...
The team at authenticWEB is proud to announce the launch of CBrenner.com
The team at authenticWEB is proud to announce the launch of our latest website for Orlando commercial real estate broker Charlie Brenner. Based in Orlando, Charlie Brenner has over 30 years experience in Central Florida commercial realty. He has transacted sales and...
Deadly Marketing Mistake #1: Dated or Bad Website Design could be costing you $600,000 a year
In this series, I am going to review topics like Website Design for your law firm, Online Video and SEO. There are a lot of mistakes I have seen in website design and it may be one of the costliest errors you can make for your Personal Injury Law Firm. Here is a...
The Malaysian Mindset
This blog post has nothing to do with Malaysia, except the airliner. It's been missing for some time. I would have to say possibly entering a cold war with Russia is globally more important than figuring out where this plane is. Yet, the world is still more intrigued...
Nothing better than a happy client for authenticWEB
This is the stuff that keeps us going. I just wanted to let you know that my phone has been blowing up this week from calls off the website. None of them have converted into clients and none of them might, but I feel with this kind of traffic, we’re just increasing...
38 Biggest SEO, Website and Online Video Mistakes Made by Personal Injury Law Firms
Finding Internet Marketing for Personal Injury Attorneys Is Easy It’s really easy to find information on internet marketing for attorneys. It’s really easy to find SEO and website design companies for your personal injury law firm. It’s also really easy to do it...
The authentic Mindset
I was crossing the Throgs Neck Bridge when I first heard authenticity defined. I was listening to Seth Godin's "All Marketers are Liars". I understood the world was changing for business. This was before the big Facebook revolution, but it was close. I knew the...
Google+ Local — How Local Search Can Help Your Business
As we have previously discussed, Google is becoming more intuitive. Search is being refined, conceptualizing websites and attempting to give users the most relevant and useful information -- not just pages that happen to contain the searched terms. One way in which...
Playing Out of the Rough
I used to play golf often. I played competitively for a while. My height and strength (I am 6'6" and 240 lbs) really enabled me to crush the ball. I also had a big backswing that led to some very erratic shots. Throughout my early golf "career" I focused on mechanics....