Tuesday Tips: Pay Attention to Referring Sources
Find out which websites, including social media and paid advertising, send you the most and best traffic. Start paying attention to your referring sources in Google Analytics. When you go to Google Analytics for your site, navigate to "Acquisition" then to "All...
Deadly Marketing Mistake #19: Not Knowing Your Marketing Budget
How much do you plan on making this year? If you only have referral sources, then take those referral sources and add 20%. A good web campaign should bring you about 20% above and beyond your other sources. A great web campaign will bring you much more in terms of...
Deadly Marketing Mistake #18: Not Having a Referral System
A few weeks ago, we wrote a blog post about how people find attorneys these days. Despite being replaced by the Internet as the top source of business for law firms, "recommendations from friends and family" is still the second most used method of finding attorneys...
Deadly Marketing Mistake #17: Not Listening
"People tell us who they are, but we ignore it because we want them to be who we want them to be." Donald Draper I have boiled it down to Six Rules for SEO/Social Media Marketing Success: Listen Consummate Curate Mediate Facilitate Initiate These are in order of...
Deadly Marketing Mistake #16: Ignoring Your Mindset
“Problems can not be solved with the same mind that created them.” - Albert Einstein What is your mindset? Do you even pay attention to it? If you are not, then other people are driving you. I believe for us to be the best internet marketing company, I need to...
Deadly Marketing Mistake #15: Having Testimonials, NOT Video Case Studies
Video testimonials suck. When you ask someone to talk about how great you are it comes off unnatural. However, when you create case studies, you tell stories of how you help people. A video case study from a former client tells of their complete experience from...
The Trader Mindset
I was a successful trader for years. I used trading profits to start my current company. I still trade my own money. One thing I learned early on from much research is that the only commonality to great traders was mindset. Many people think great traders are...
Deadly Marketing Mistake #14: Not Coordinating Your Team
Do you have: a website guy? a graphics person? a video guy? a content girl? an SEO guy? a social media girl? an email person? How often do they talk? Do they all work toward a singular vision? Do they understand your goals or are they simply working toward theirs?...
Deadly Marketing Mistake #13: Not Listening to Matt Cutts
If you don’t know who Matt Cutts is, learn. He is the head of spam control for Google. No, not the spam you eat and not email spam. "Search spam" are people trying to “game” the search results. In a way, most SEO people can fall into the realm of spammers, because...
The Walt Disney Mindset
If you have not seen "Saving Mr. Banks" do it. It's inspiring, insightful and reminds us of many things we may have forgotten. Having grown up in the shadow of the Mouse, I probably know more about the man and myth of Walt Disney than most. I also have read quite a...